It’s an emerging global battle between Tourism Boards to rope in to the Bollywood saga. Bollywood is the international and the most popular definition of the Hindi language movie sector in India, which is perhaps one of the world’s largest too. Selling a billion more tickets annually than Hollywood, Bollywood showcases themes from all over the world.
The Hindi film industry has now led fans of this popular cine culture to experience fresher climes in the Finnish Lapland of Rovaniemi and Poland (Fanaa), Victoria in Australia (Salaam Namaste), Korea (Gangster), Brazil (Dhoom II), Kandahar and Kabul (Kabul Express), Ras Al Khaimah (Deewane Hue Pagal, 36 China Town) and Malaysia (Don II). The trend which began with “Dilwale Dulhaniya Le Jayenge in the 90’s lapping up the UK and Swiss borders has now transcended its’ boundaries across the Atlantic to New York with Kabhie Alvida Na Kehna and Kaal Ho Na Ho.
As Dubai along with Ras Al Khaimah in the UAE, Hong Kong and Singapore get added as new destinations to the Mumbai film repertoire, Tourism Boards the world over along with Mumbai and India are clamoring for a slice of the Indian film industry which is expected to cross a turnover of Rs140 billion, as per a KPMG consultancy report. Kashmir and Kerala have given way to world destinations as more producers go westwards to film their movie musicals.
The Indian Tourism Ministry and the Maharashtra government too have pulled up their socks and are looking to create private or public partnerships to promote Bollywood Tourism, especially in the United Kingdom which has already worked out a counter tourism strategy to lure Hindi film fans.
The British move is to allow Hindi film buffs to walk the paths of the now famous British locales of London, Scotland and Yorkshire and relive their favorite Bollywood’s filmy moments. With Indias’ official carrier proposing to add new flights on to the London and Europe sector to rope in the large Indian expatriate community, Britain’s Tourism department is already pitching high on Bollywood through the sale and distribution of an innovative “Bollywood Map of Britain”, with dozens of dots that identify now-seen scenes from Hindi blockbusters- locations such as the Blenheim Palace, Waddesden Manor- used extensively for the shots of Kabhie Khushie Kabhie Gham (K3G) and many more such spots made famous in Bollywood movies. best attraction Sentosa singapore
In the recent past, Hong Kong recorded a 24.7 per cent growth in visitors from India and this has led the tourism board to learn certain movie making linkages between Mumbai and Hong Kong which has plans to develop destination and tour packages revolving around Bollywood and also market the extensive production centers in Hong Kong to Indian movie makers. The Singapore Tourism Board in 2006 launched a “KKrissh” tour package.